Can I turn a photo background white for free?

Yes, to start. The Free plan includes credits every month, and the note under the button shows what one photo costs. See pricing for what each plan adds.

Does it change my product?

No. The product is cut out and kept as photographed. Only the background and the shadow under it are new.

What if I want a different colour?

Pick any plain studio colour, or describe a scene with the AI background generator instead.

PHOTO TOOL

Change the background to clean white.

Most shops want the same thing from a product photo: the product, on white, with nothing else in the frame. Clara cuts your product out and sets it on a plain white background, with a soft shadow so it does not float.

Try it free See pricing

7 credits a photo. The Free plan includes 20 credits a month.

BeforeAfter

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Cut out and set on a clean studio ground. Drag to compare.

How it works

STEP 1
Upload a product photo, taken anywhere.
STEP 2
Choose a white studio background.
STEP 3
Download the finished photo, or keep editing it.

Questions people ask

Can I turn a photo background white for free?: Yes, to start. The Free plan includes credits every month, and the note under the button shows what one photo costs. See pricing for what each plan adds.
Does it change my product?: No. The product is cut out and kept as photographed. Only the background and the shadow under it are new.
What if I want a different colour?: Pick any plain studio colour, or describe a scene with the AI background generator instead.