Alternatives · 3 min read
A PicWish alternative for product photos and video
What PicWish does well, where it stops, and when a tool that also makes product videos and reels is the better fit for your shop.
THE CLARA BLOG
Make videos people finish.
Short, practical guides to hooks, editing and growing on TikTok, Reels and Shorts.
Shopify · 16 min read
9 Shopify alternatives for 2027, and why you might switch
Nine Shopify alternatives for 2027 compared: real prices, fees, pros and cons, a yearly cost example, payments by country and how to move.
Shopify · 4 min read
How to add a virtual try-on button to your Shopify store
Put a Try it on button on every Shopify product page with one Custom Liquid block. Step-by-step setup, photo tips, costs and how to know it's working.
Virtual try-on · 4 min read
How virtual try-on builds buyer confidence when shopping online
Shoppers hesitate when they can't picture a product on themselves. Why that doubt stalls sales, and how virtual try-on answers it honestly.
Virtual try-on · 4 min read
Virtual try-on for jewelry: rings, necklaces, bracelets and earrings
Let shoppers see a ring, necklace, bracelet or earrings on themselves before they buy. How jewelry try-on works, which photos to use and how to add it.
Shopify · 3 min read
How to reduce returns on a Shopify clothing store
Why fashion returns happen, from wrong size to “didn't suit me”, and practical fixes for each: size guides, true-colour photos, fit reviews and try-on.
Shopify · 3 min read
Shopify product photos: size, backgrounds and fixing bad photos
The best image size for Shopify, how to keep product photos consistent, and how to fix dark, cluttered or blurry shots without a reshoot.
Ghost mannequin · 3 min read
How to do the ghost mannequin effect without Photoshop
The invisible mannequin look shows a garment's shape without a model. How it's done the old way, and how to make it from one ordinary photo instead.
Product photography · 3 min read
How to remove wrinkles from clothes in product photos
Creases make good clothes look cheap online. How to prevent them on shoot day, and how to fix wrinkles in photos you've already taken, without a reshoot.
Flat lay · 3 min read
Flat lay photography for clothing: how to style it, or generate it
How to shoot a clean overhead flat lay of clothing and accessories: layout, light, props and angles. Plus how to make one from a photo you already have.
AI fashion models · 3 min read
AI fashion models: on-model clothing photos without a photoshoot
How AI fashion models work, when to use them instead of a shoot, how to keep your garment accurate and what to tell shoppers. A practical guide for brands.
AI photo editing · 2 min read
How to edit product photos by describing the change, with examples
Change the setting, add props or shift the time of day just by describing it. How AI photo editing works for products, and prompts that get good results.
Product video · 2 min read
How to turn a product photo into a video for TikTok, Reels and ads
Video gets watched where photos get scrolled past. How to make a short product video from one photo, what makes it work, and where to post it.
App marketing · 3 min read
How to make an app promo video from screenshots
No screen recording, no editor? How to turn your app's screenshots into a short promo video for launch posts, ads and app store listings, and the rules to know.
Virtual try-on · 5 min read
Virtual try-on for online shops: how it works and how to add it
Let shoppers see clothes on their own body before they buy. How AI virtual try-on works, what photos it needs, and how to add it to WooCommerce or Shopify.
UGC · 3 min read
What is user-generated content (UGC)? A plain guide for brands
What UGC means, the main types of user-generated content, why it works on TikTok and Reels, and how to get more of it for your brand.
UGC marketing · 4 min read
UGC marketing: how to plan, brief and run UGC videos that sell
A step-by-step UGC marketing guide: choosing creators, writing the brief, scripting hooks, testing ads and measuring what works.
ChatGPT · 3 min read
ChatGPT prompts for TikTok and Reels: hooks, scripts and captions
Copy-and-paste ChatGPT prompts for short-form video: hooks, 30-second scripts, UGC briefs, captions and a month of video ideas.
Artificial intelligence · 3 min read
AI in video marketing: what artificial intelligence actually does well
Where artificial intelligence genuinely helps with short-form video and UGC — scripts, captions, editing, AI avatars — and where people still matter.
UGC ads · 2 min read
How to scale UGC ads without hiring more creators
Creator capacity is the bottleneck in most UGC ad programmes. Five ways to get more ad creative from the footage, people and AI tools you already have.
AI avatars · 2 min read
How to make video ads with AI avatars and AI actors
A practical guide to AI actors for UGC ads: picking a presenter, writing for synthetic UGC, editing for the feed and disclosing it properly.
AI UGC · 2 min read
Do AI-generated UGC ads actually convert? How to find out for your brand
Universal benchmarks for AI UGC ads don't exist. How to run a fair test of AI UGC versus creator ads, and what to measure: hook rate, CTR, CPA and ROAS.
Ad creative · 2 min read
How to produce 50+ ad variations a week using AI UGC
A repeatable workflow for bulk-producing ad creative: hook matrices, AI presenters, localised versions and every format from one script.
Media buying · 2 min read
The modern media buyer's playbook: TikTok and Meta ad creative with AI UGC
Creative is the biggest lever left in paid social. A playbook for TikTok and Meta ad creative strategy built on AI UGC: angles, testing, fatigue and scale.
AI influencers · 2 min read
Virtual creators vs human creators: cost, speed and trust compared
AI influencers and virtual creators against human UGC creators, compared on cost, speed, control, trust and the jobs each one is right for.
E-commerce · 2 min read
Why e-commerce brands are shifting to AI-powered video content
Video is now the default for selling online, and catalogues are too big to film by hand. How AI video generation and automated product videos fill the gap.
Alternatives · 2 min read
Synthesia, HeyGen and Billo alternatives for e-commerce video ads
What Synthesia, HeyGen and Billo are built for, what e-commerce advertisers need instead, and how to choose an AI video generator for TikTok ads.
Testimonials · 2 min read
Can you make video testimonials with AI? What's allowed, and what works
Fake AI testimonials can break advertising law. How to use AI honestly with real customer reviews, and the testimonial-style videos you can make instead.
AI tools · 2 min read
Best AI tools for performance marketing videos: the stack by job
The AI tools performance marketers use for video ads, organised by job: scripts, AI presenters, editing, captions, formats, translation and testing.
Hooks · 3 min read
How to write a hook that stops the scroll
The first two seconds decide whether anyone sees the rest. Seven hook patterns that work, with examples you can copy today.
TikTok · 3 min read
How to get more likes on TikTok (without buying them)
Likes follow watch time. A practical checklist for making TikToks people finish, rewatch and tap on, from the first frame to the caption.
Editing · 3 min read
How to remove “ums” and filler words from your videos
Filler words cost you viewers. How to say fewer of them on camera, and how to cut the rest in the edit so your videos sound confident.